Hi! We're an art exhibition and music festival design studio based in South Jakarta.

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this/PLAY is a spatial design studio based in Jakarta, founded in 2015 by Sigit D. Pratama. It began with a team of like-minded people united by a shared passion for art, community, and sustainability. On one Sunday afternoon, a spontaneous brainstorm about how artworks deserved better presentation sparked our commitment to telling stories through a thoughtful, emotionally resonant design approach.

Almost a decade later, our playground has expanded, from museums and galleries to music festivals, brand experiences, and theatrical scenography. We collaborate with curators, event planners, and art consultants who share our obsession with creating something that feels right, not just looks good.



With a mission to uplift artists and promote the arts responsibly, we source reusable materials, minimize waste, and create opportunities for marginalized communities—building spaces where design, emotion, and social impact intertwine.

Headquarter:
Tebet Dalam II A No. 4 12810

 Services
DESIGN:
     
      Exhibition
      Music Festival
      Spatial
      Wayfinding system
      Production Design
      Stage Design

 SET AND ARTWORK:
     
     Art handling
     Art building
     Electrical
     Lighting

MISCELLANEOUS:
    
    Private handling artwork
    Art direction
    Design Consultant

SIGIT D. PRATAMA Is a Spatial Designer, Creative Director, Film Production Designer, Music Festival Designer, Art Exhibition Designer and Installation Artist. He is the founder of .this/PLAY Studio, a Jakarta-based spatial design and art consultancy that explores the intersection of art, design, and social impact. Driven by a collaborative spirit, his mission is to uplift and connect artists, studios and fostering a healthy and supportive ecosystem within the industry.

His practice focuses on how spatial narratives can influence human perception, movement, and emotion, transforming environments into immersive experiences that engage both the mind and the senses. Through a holistic approach, he continues to expand the role of design beyond aesthetics toward shaping meaningful interactions between people, spaces, and stories.

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Membaca ruang dapat diartikan membaca karakter ruang yang hadir di dalamnya. Teori mengenai Contextualism (Genius Loci) oleh Christian Norberg-Schulz menyatakan bahwa setiap tempat memiliki karakteristik atau “jiwa” unik yang terbentuk dari elemen-elemen fisik (Tangible)  dan non-fisik (Intangible), memiliki identitas yang mempengaruhi perasaan dan pengalaman manusia yang tinggal atau berinteraksi dengannya. Konsep ini relevan dengan fenomenologi yaitu perspektif filosofis yang berfokus pada pengalaman subjektif individu dalam memahami dan mengalami lingkungan sekitarnya.
Contoh: Para Sekutu yang Tidak bisa Berkata Tidak (Galeri Nasional, 2022); Rekoleksi Memori (Taman Ismail Marzuki, 2015); Remembering Marabia in Timor Leste & Indonesia (Marabia, 2015), JIPFEST 2021 (Kota Tua Jakarta, 2021); FKSM 2024 (Benteng Rotterdam Makassar, 2024)This is the content for section 2.

Membaca ruang dapat diartikan membaca karakter ruang yang hadir di dalamnya. Teori mengenai Contextualism (Genius Loci) oleh Christian Norberg-Schulz menyatakan bahwa setiap tempat memiliki karakteristik atau “jiwa” unik yang terbentuk dari elemen-elemen fisik (Tangible)  dan non-fisik (Intangible), memiliki identitas yang mempengaruhi perasaan dan pengalaman manusia yang tinggal atau berinteraksi dengannya. Konsep ini relevan dengan fenomenologi yaitu perspektif filosofis yang berfokus pada pengalaman subjektif individu dalam memahami dan mengalami lingkungan sekitarnyaFotoThis is the content for section 3.



© .this/PLAY Studio 2026.